About the Designer
Larrea’s mission is to build a fashion brand for the modern woman by telling a timeless story through innovative vision and design. Her pieces have been recognized for their versatility, wearability and quality, while accentuating a woman’s silhouette.
Lia has been featured in various publications such as The San Francisco Chronicle, FG, Front Row and SOMA magazine. She was invited to be part of the first fashion platform in Ecuador, “Runway by Modalab”, gaining a strong following in South America. The intriguing aesthetic in Larrea’s line is the combination of her Ecuadorian background and her American lifestyle.
Lia attended the Art Institute of California in San Francisco, where she was a part of the President’s List and honored with awards for her illustration, design concept and graduate collection. Shortly after graduation, she was recruited directly out of fashion school to work both as a designer and merchandiser, later becoming part of the Macy’s Fashion Incubator and launching her own independent brand.